BLOG ENTRY #5
A major issue that I noticed in “Fast Food Nation”
by Eric Schlosser is fast food’s
influence on children using advertising. Fast food
companies are using different forms of
advertising to attract children. These advertising techniques
are causing children to beg and even
threaten their parents into getting them what they want. Fast
food companies are not focused on
the behavior effects these advertising's have on
children but only that it draws more attention for
them to make money.
One
way they are advertising are on commercials. A large percentage of children in
the
United States watch television. Some children cannot
tell the difference between a show and a
commercial. McDonald's started to include toys with
every happy meal. They would advertise the
toy given on commercials. The commercial would draw
the child’s attention to the toy. The child
would then beg the parents to buy them a happy meal
from McDonald's. Some children would
beg by using “puppy dog faces” as some people call
it. The parents would give in and buy it for
them. Some would make their parents feel bad. Most
parents living in the United States were
working. They did not have a lot of time for their children
and would feel that if they bought
their child something it would temporarily replace
the guilt. Other children would threaten their
parents such as throwing bad tantrums in public
places, holding their breath and not promising to
be on good behavior.
From
personal experience I have many younger cousins in my family. They know how to
manipulate their parents into getting what they
want. When my little cousin’s parents come home
from work they would approach them and say “mom can
we go to McDonald's they have a new
toy out I saw it on a commercial.” Their parents
would argue with them saying “McDonald's is
not a healthy choice for dinner.” My little cousins
would immediately start screaming. They
would scream so loud that the neighbor would come
ring the doorbell wondering if everything
was OK from hearing the screaming.
Another
form of advertising that fast food companies were using was in schools. Some
fast food companies would give money to schools that
advertised for them. Putting posters in
hallways and one company Coco Cola had schools put
vending machines in their schools.
Children being around fast food supplements at
school seeing it every day five times a week
would make them prone to wanting to purchase it. If
children are hungry and now getting out of
school and see a fast food poster they are more
likely to want to go there after school.
I
remember when I was in middle school not too long ago if I remember it right? I
went
to a catholic school. They were not funded by the
government. My school was named St.
Anthony of Padua made most of their money through
tuition donations and companies that
would help them. Two companies were burger king and
Coco Cola. Every Friday we had a day
called Burger King Day. On that day we would place
an order instead of having lunches we
brought from home we would order food from Burger
King. In order to keep receiving donations
from Burger King my school had to use one day out of
the week to purchase food from them and
also had to put up posters around and in the school.
I also remember on every floor of my school
we had at least one Coco Cola machine near the
staircase, cafeteria, and bathrooms. I remember
after a bathroom break I would purchase a soda.
Advertising
truly does have an effect on children. Fast food companies sure do know how
to get children’s attention. Using commercials when
most of Americas population of children
watch television for a certain number of hours a
day. Advertising on children’s network such as
Disney Channel, Nickelodeon,, and Carton Network. Advertising in schools where children
spend most of their days during the week. Part of
Fast food company’s biggest wealth comes
from targeting children by the advertisements.